Culture

The Other Box that Changed the World

It’s been called a phenomenon. It’s been praised as a piece of highly desirable innovative design. It’s been regarded as inferior and hard to use. It became an instant pop icon and has changed the streets of every metro city in the country. Beyond its significant price tag, substantial amounts of money is spent accessorizing this accessory. It’s sleek and smaller than a breadbox, it’s about the size of your hand. Its translucent white case with stainless steel back lays the foundation for its undeniably powerful brand.
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