User Experience Centered Design: Valuable and Desirable Product Design

Think back to when you last tried to set up your VCR to record an episode of your favorite T.V. show that you were going to miss. Or have you ever watched someone struggle just to get a video tape to play? And just how many VCR clocks are there around the world that proudly proclaims that the time is “12:00 am” in a testament to a battle lost in man versus machine? Continue reading