I have had the honor of attending my first Microsoft conference, TechEd, and watch the inventor of ASP.NET and the head of the team I work for, Scott Guthrie, speak. He is consistently rated one of the top speakers at the convention and is an influential leader in the world of web technologies.
Foremost of importance in what a key leader such as Scott should follow is an awareness of perception. In marketing they say “perception is reality” conveying the concept that it doesn’t matter what is real, just what other people think is real. It is of vital importance for Scott’s position that he come off as a “no shit” guy who knows what he’s talking about. Continue reading