I remember reading just how many cups Starbucks used to go through before pioneering green.
Everything They Do, You Do
That’s an interesting title, isn’t it? No, it’s not the name of my new indie band, but it’s a concept I think needs to be scrutinized thoroughly as we enter the new decade.
I went to Starbucks today and on the back of my cup it says, “Everything we do, you do.”
Starbucks’ Reusable Plastic Cups Are A Hit, Data Shows
Those $1 reusable plastic cups that Starbucks rolled out early this month are apparently a hit.
A survey conducted by research firm YouGov Omnibus shows that more than a quarter of Americans have already bought or plan to buy one of the coffee tumblers, which aim to lower rates of paper cup waste. The survey, which was not commissioned by Starbucks, also indicated that 7 out of 10 respondents believed the cups were a good idea.
Still, talk is cheap — only 2 percent of those respondents had actually purchased a cup.
I really should find that reference. It was from back when I was at UW in the Seattle. 2006?