@debbieblox Disrupting the Pink Aisle
Culture, Technology

Toys R’ Us and the Power of Pink—or Purple—“when I feel like it”.

In 2006 I wrote a paper about gender in toys, “Toys R Us—Engendering Children Are Us” for my UW Sociology of Family course.

Now it’s 2014 and we’re demolishing gender stereotypes and disrupting the pink aisle…

Sterling realized she was one of the only female engineering majors at Stanford University.

The Story of GoldieBlox | Cassie Jaye from Focus Forward Films on Vimeo.

“When Debbie Sterling set out to create GoldieBlox engineering toys for girls, she was hoping to sell much more than a product. She was hoping to inspire a movement that could eventually change the gender ratio in the engineering industry,” reports  from the Dallas Business Journal. Continue reading

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